5 Surefire Ideas to Conquer Online Teaching Challenges

Teaching a class when you don’t have much experience in that arena is daunting. Add a computer, a video cloud platform, and a few dozen people watching from their remote spot of choice,and things can get downright weird. I’ve had a couple of opportunities over the past few months to teach online classes for entrepreneurs [...]

By |2020-10-20T17:30:24+00:00October 20th, 2020|Uncategorized|

How a “Goop Pitcher” Connected on Social Media

One of my clients manufactures hand-crafted, classic games. His company is a great litmus test for how to engage people with short social media attention spans. After a series of hit and miss posts, he shared a photo on Instagram of the workshop's "Goop Pitcher." Just an ordinary plastic pitcher used to catch the [...]

By |2020-04-03T15:26:35+00:00April 3rd, 2020|Uncategorized|

Don’t Cloud Your Message with Industry Jargon

Listening to someone explain how they leverage and optimize digital platforms to increase B2B and B2C conversion rates can be a tough conversation. That's why communications efforts suffer when content relies too heavily on industry-related language. I can't emphasize enough that the tone of the writing needs to be right. The challenge is to bring [...]

By |2019-09-12T17:15:48+00:00September 12th, 2019|Uncategorized|

Tips to Create Sharp, Engaging Content

Regularly posting on social media and blogging are great ways to promote your business or organization. Making sure this content is clear and concise goes a long way in connecting with your audience. Put the tips below into practice to create sharper, more effective posts. Get specific: Concentrate on a specific part of your business. [...]

By |2019-09-09T18:43:24+00:00July 15th, 2019|Uncategorized|