Full Slate Writing

About Full Slate Writing

Brian has more than 25 years of experience in journalism and copywriting. He’s written for a number of national publications and created compelling content for a wide range of corporate and nonprofit clients.

Get Back on the Content Creation Train

Let me get this off my chest — I’m a bit of a content creation hypocrite. I’m always advising clients to get on a consistent posting schedule to boost engagement and establish themselves as experts in their respective industries. I haven’t posted a blog in months. Looking back at why there’s a laundry list of [...]

By |2021-10-27T15:13:57+00:00October 27th, 2021|Uncategorized|

5 Surefire Ideas to Conquer Online Teaching Challenges

Teaching a class when you don’t have much experience in that arena is daunting. Add a computer, a video cloud platform, and a few dozen people watching from their remote spot of choice,and things can get downright weird. I’ve had a couple of opportunities over the past few months to teach online classes for entrepreneurs [...]

By |2020-10-20T17:30:24+00:00October 20th, 2020|Uncategorized|

How a “Goop Pitcher” Connected on Social Media

One of my clients manufactures hand-crafted, classic games. His company is a great litmus test for how to engage people with short social media attention spans. After a series of hit and miss posts, he shared a photo on Instagram of the workshop's "Goop Pitcher." Just an ordinary plastic pitcher used to catch the [...]

By |2020-04-03T15:26:35+00:00April 3rd, 2020|Uncategorized|

Don’t Cloud Your Message with Industry Jargon

Listening to someone explain how they leverage and optimize digital platforms to increase B2B and B2C conversion rates can be a tough conversation. That's why communications efforts suffer when content relies too heavily on industry-related language. I can't emphasize enough that the tone of the writing needs to be right. The challenge is to bring [...]

By |2019-09-12T17:15:48+00:00September 12th, 2019|Uncategorized|

Tips to Create Sharp, Engaging Content

Regularly posting on social media and blogging are great ways to promote your business or organization. Making sure this content is clear and concise goes a long way in connecting with your audience. Put the tips below into practice to create sharper, more effective posts. Get specific: Concentrate on a specific part of your business. [...]

By |2019-09-09T18:43:24+00:00July 15th, 2019|Uncategorized|

3 Reasons Why You Need a Content Posting Schedule

Years ago, one of my editors liked to say, "Plan your work and work your plan." Back then it only applied to a print deadline. Now that we've got multiple media platforms to manage planning your work pays off even more. Here's Why: 1. Time is on your side: Every business is impacted to a [...]

By |2019-09-09T18:35:03+00:00June 6th, 2019|Deadlines, Publication Plan, Targeted Content|
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