One of my clients manufactures hand-crafted, classic games. His company is a great litmus test for how to engage people with short social media attention spans. After a series of hit and miss posts, he shared a photo on Instagram of the workshop's "Goop Pitcher." Just an ordinary plastic pitcher used to catch the [...]
Listening to someone explain how they leverage and optimize digital platforms to increase B2B and B2C conversion rates can be a tough conversation. That's why communications efforts suffer when content relies too heavily on industry-related language. I can't emphasize enough that the tone of the writing needs to be right. The challenge is to bring [...]
Regularly posting on social media and blogging are great ways to promote your business or organization. Making sure this content is clear and concise goes a long way in connecting with your audience. Put the tips below into practice to create sharper, more effective posts. Get specific: Concentrate on a specific part of your business. [...]
Years ago, one of my editors liked to say, "Plan your work and work your plan." Back then it only applied to a print deadline. Now that we've got multiple media platforms to manage planning your work pays off even more. Here's Why: 1. Time is on your side: Every business is impacted to a [...]
